The key objective of this course is to lead corporations through the challenges presented by the increased needs of clients in the service industry and to prepare its managers to the challenges posed by the conversion of product-driven industries to answer those demands.

Participant Profile

All managers involved in external or internal functions.

Course Content

  • Basic concepts in services
  • Managing services performance
  • Service strategies
  • Service innovation
  • Service in eBusiness
  • Customer relationship management