Understanding and analyzing your competitors, their strategies and actions is a vital element in achieving success in highly complex and fast-moving markets. This seminar takes you step by step through a number of tools that will give you a definite edge in achieving market leadership.


Allows participants to master various competitive analysis tools so as to improve their efficacy in fast-moving, fast-changing markets.

Participant Profile

All managers and assistants involved in marketing activities.

Course Content

  • Defining competition
  • Analytical tools
  • Identifying competitive factors
  • Understanding strategic space
  • Understanding drivers and mobility barriers


2 consecutive days from 9:00 am to 5:00 pm


CHF 600.-