Understanding and analyzing your competitors, their strategies and actions is a vital element in achieving success in highly complex and fast-moving markets. This seminar takes you step by step through a number of tools that will give you a definite edge in achieving market leadership.
Allows participants to master various competitive analysis tools so as to improve their efficacy in fast-moving, fast-changing markets.
All managers and assistants involved in marketing activities.
- Defining competition
- Analytical tools
- Identifying competitive factors
- Understanding strategic space
- Understanding drivers and mobility barriers
2 consecutive days from 9:00 am to 5:00 pm