This seminar allows you to vastly improve the positioning of your corporation, your product line or individual product through an understanding of the theory and practice. The seminar provides you with the practical tools needed to achieve your objectives.


  • Understand the principles behind corporate, product line and product positioning and their practical use
  • Significantly improve the image and, consequently, the financial results of your company, product line or product

Participant Profile

Corporate executives and managers wishing to improve their corporate or product performance through an improved market positioning

Course Content

  • Definition of segmentation and positioning
  • Perception versus reality
  • Storytelling
  • Segmentation and positioning successes and failures
  • Satisfying customer needs or beating competition ?
  • Tried and new approaches to segmentation
  • B2B segmentation
  • Positioning exercise
  • Segmentation for radical innovation


2 consecutive days from 9:00 am to 5:00 pm


CHF 600.-