Determining the right price is a crucial element for any corporation as it helps determine profitability, positioning and even intensity of competition. This two-day seminar blends in-depth explanations of different price strategies and their consequences on both the corporation and its environment with a variety of case studies showing the applications of the different strategies in a variety of industries. A detailed program is available on request.


  • Defining the most suitable price strategies according to market and internal variables
  • Understanding how market strategies affect corporate and product positioning
  • Show the detailed link between pricing strategies and new product development

Participant Profile

Corporate executives and managers seeking price optimization for their products or product lines

Course Content

  • Defining the relation between positioning and pricing strategy
  • Pricing and the product life cycle
  • Correctly pricing the product benefits
  • Pricing incremental and discontinuous innovations
  • Pricing as an entry barrier
  • Pricing mature and declining products


2 consecutive days from 9:00 am to 5:00 pm


CHF 600.-