One of the most important tasks in determining the future of a corporation is the decision on allocating resources between the different businesses or products. A number of tools have been developed, and the present workshop assists participants in determining the most appropriate tool according to the various internal and external factors of the corporation.


At regular intervals in a corporation's life, questions arise as to what businesses or products it should invest in to secure its future growth. This seminar examines critically the various tools that have been developed and their appropriate use.

Participant Profile

All managers involved in the corporate planning process.

Course Content

  • The resource allocation process
  • The BCG Matrix
  • The GEMcKinsey Matrix
  • The A D Little Matrix
  • The Portfolio Cube


Two consecutive days from 9:00 am to 5:00 pm


CHF 900.-