Alliances are normal components of corporate strategies, offering multiple advantages including competition avoidance. Nevertheless, numerous alliances fail to achieve their objective and are terminated. By understanding the precise need for an alliance, and the choice offered to them, corporations can avoid disappointment and the subsequent costs and delays in achieving their strategic objective.


Understand the various types of strategic alliances, their possible pitfalls and best management practice.

Participant Profile

CEOs, corporate strategists, marketing managers.

Course Content

  • What are strategic alliances ?
  • Strategic purpose for alliances
  • Classification systems
  • Networks
  • Characteristics of successful alliances
  • Managing the alliance
  • Contractual issues


Three consecutive days from 9:00 am to 5:00 pm


CHF 1 200.-